Make the vision shorter and punchier
From "Draft Vision"
Go to the project
The vision is too long and is just a stringing together of the strategic objective headlines and some of the detail. I stopped reading after the first few lines.
My effort just from what is written without necessarily agreeing...
By 2041, and beyond the Cheltenham, Gloucester and Tewkesbury area will be a thriving, beautiful, energy efficient, safe, resilient and healthy place to live.
People’s housing needs will have been met through the provision of sustainable, high-quality market, affordable and other specialist homes. We will have conserved the area’s special landscapes and its attractiveness as a place to live and visit and have a network of interconnected green spaces and waterways to secure a high-quality environment for people and nature.
We will have healthy, accessible and walkable neighbourhoods, active and sustainable travel and provision of new transport systems to enable local people to access employment and sport and leisure facilities for a healthy lifestyle.
We will have made the best possible use of brownfield sites in built up areas and large-scale, comprehensively planned new development to ensure our valuable green spaces and highest quality farmland are preserved. The area’s city centre, town centres and high streets will be thriving as a result of careful management of development and land uses.
We will have attracted and be retaining a younger workforce. There will be new premises and flexible workspaces to support a flourishing economy and we will be a focus for inward investment, innovation and growth in cyber and digital-tech, food/agri-tech, advanced engineering and tourism.