Scenario 1: Urban Concentration

This option would involve much more intense development than would traditionally be expected on urban sites in Gloucester and Cheltenham, particularly on previously developed land. This would include substantial increases in densities; higher buildings even in more sensitive areas such as Conservation Areas; conversions or rebuilding of retail or other town centre properties into housing or mixed-use schemes.

This differs from the baseline position. This means that the number of homes that could fit on the land would be pushed as high as possible.